According to an article
published by the Sourcing Journal last month, “For a while, as companies looked to skip the middleman in favor of greater speed to market and closer access to the consumer, “agent” became a four-letter word.”
In this hyperconnected, always-on world, customers want more: more flexibility, more choice, more speed, more insights, more service, more visibility and more control. They also want less: less hassle, less waste, less commitment and, of course, less cost.
What customers really want is more FOR less.