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Happy Rabbit | Privacy Policy

Your privacy is important to us

Effective Date: January 6, 2020.

The platform accessible through the www.happyrabbit.com domain name (the “Site”) is provided by Happy Rabbit Limited (hereinafter referred to as “Happy Rabbit”, “HR”, “us”, “we” or the “Company”), a Hong Kong entity with registered address at 2104, Wai Wah Commercial Centre, 6 Wilmer Street, Sai Ying Pun, Hong Kong and Hong Kong Company Number 902512. You may contact us by sending an email to support@happyrabbit.com.

1. General

This Privacy Policy describes how Happy Rabbit Limited (the “Company”, “we”, or “us”) collects, uses, stores, shares and protects your personal information in connection with your use of both the platform accessible through the www.happyrabbit.com domain name (the “Site”) and the services we may offer through the Site from time to time, consisting of online supply chain tools and other services (indistinctly referred to as the “Services”).

2. Scope of this policy

If you use our Services or Site, this Privacy Policy sets forth how we are processing your personal data, and how are we processing personal data on your behalf. You are not required to provide any personal information when using the Site, unless you choose to access features that require such information (as, by way of example, subscribing to any newsletter). The use of the Services, however, may require that you sign up and create an account on the Site as described in more detail in the Service Terms and Conditions.

Personal information you provide us when using the Site and/or the Services is subject to this Privacy Policy, and you will be prompted to read and accept it.

3. How is your data being processed?

3.1. Who processes personal information? (who is the ‘Data controller’)

Personal information is processed by us, an entity incorporated in accordance with the laws of Hong Kong and with following contact details:

Happy Rabbit Limited
2104, Wai Wah Commercial Centre,
6 Wilmer Street
Sai Ying Pun
Hong Kong

Contact email: support@happyrabbit.com

Contact details for our Data Protection Officer: gdpr@happyrabbit.com

3.2. What are we processing your data for and why are we processing it? (‘Purposes of data processing’, ‘legal basis of the data processing’ and ‘storage periods’)

We will process your data when we have to perform a contract, and we will be processing your data as long as the contractual relationship with you is in force and during the five years following the end of said relationship. This results in us having to process your data for purposes of providing you with both the Services, as well as to perform our obligations under the Services Terms and Conditions.

Subject to obtaining your consent, and as long as you do not withdraw any such consent, we may also process your data for the following purposes:

a) To send you electronic commercial communications (if you subscribe to a newsletter) or to answer the requests you may address us when contacting us;

b) To process information obtained through cookies, as described in more detail in the Cookie Policy, and subject to the terms set forth therein;

c) If you opt to sign in by means of a third party social media platform, we may obtain ID confirmation and other information from that third party, as mentioned in each case;

d) For profiling purposes based on your behavior and how you browse the Site and use the Services, which pages you have visited, and to build audiences. Please note that we may profile users by means of cookies. In those cases, your acceptance of the installation and use of cookies results in a data processing for profiling purposes, as described in this paragraph; and

e) We may enrich the data we have about you by obtaining information from a select third party for data enrichment purposes, provided that you have given us prior permission. Enriching data allows us to analyze a deeper subset of data from which we may present personalized content.


Finally, we may also process your data to protect our legitimate interests, as long as said data is strictly necessary to fulfil the goals set forth below, namely:

a) To review, monitor, investigate, and analyze how to improve the Services and/or the Site, as well as to keep our Services and the Site secure and operational and prevent abusive activity (e.g. fraud, spam, phishing activities, etc.). This may include contacting you to assess any problems in the service or know how to improve your user experience. The interests at stake are ensuring a correct and safe environment for both other users and us, taking those interests prevalence over your legitimate interests (we need to create and maintain an environment which is in accordance with the law, the legitimate interests of other parties, what other users may expect from our end, and to protect other users’ security when accessing the Site and using the Services);

b) Besides any commercial electronic and non-electronic commercial communication sent when we have obtained your consent as mentioned above, we may also send you those kind of communications when you are our client. In this last case, we will only send you information belonging to us and concerning services and/or products identical or similar to the ones you have contracted with us. In these cases, we have a legitimate interest in processing your contact information to keep you informed about any of our products and services, prevailing this interest over your right to personal data given the non-sensitive nature of the data in question and the fact that the contractual relationship built with our clients results in those clients expecting these kinds of communications; and

c) Upon dissociating the data we have so as to be impossible to be associated to you or any other person, to perform statistical and other analysis on information we collect (technical and metadata) to analyze and measure user behavior and trends, to understand how people use our services, in order to improve and optimize our performance of such services.

3.3. To which extent do we require to have access to your personal data?

We need to process your personal data to perform the legal and contractual obligations mentioned in section 3.2 above. Otherwise, we are not able to provide you with the Services and/or access to the Site. On the other hand, for data processing which depends on your consent or on our legitimate interests, the data processing is not legally required.

3.4. Which companies will have access to your personal information?

We share your information with our service providers who help us to provide the Services to you, in which case those third parties are required to comply with our internal standards, policies, and technical and organizational measures that ensure that your data is protected and kept confidential at all times, and only in accordance with and to the extent authorized by this Privacy Policy.

When you authorize us to do so, we may also share your data with other companies so that they can process the data for other purposes, as explained more in detail when we request your prior consent. In addition, if you provide consent for the installation of cookies, your data may be processed by third companies for the purposes and in the territories mentioned in the Cookie Policy.

We may also share your information with competent courts and authorities, when we are legally required to do so (for instance, to allow such bodies to investigate, prevent, or take action against illegal activities), or we have to take action to protect our rights or any third party rights.

3.5. In which territories may your personal information be processed?

Your information may be transferred, processed, and stored in countries that do not have data protection laws as protective as those in your jurisdiction. Your agreement to the terms of this Privacy Policy, followed by your submission of information in connection with the Service, represents your agreement to this international transfer of personal data.

3.6. Your rights

You have the right to withdraw your consent at any time. You also have the right to request access to, and rectification of, or erasure of your personal data, or restriction of processing, or to object to processing, as well as the right to data portability. Please note that if you choose to cancel your data, your account will be deleted and all data in your account will be permanently deleted from our systems.

We allow you to exercise the above-mentioned rights at any time by opening a support ticket via the Help Center, by contacting our Support Center (support@happyrabbit.com), or by sending a letter to 2104, Wai Wah Commercial Centre, 6 Wilmer Street, Sai Ying Pun, Hong Kong.

3.7. Updating your information. Emails and commercial communications.

You can update any information we may have from you by means of the account settings area or by sending us a written communication as described in section 3.6 above. Please remember that it is your duty to keep information updated so we can correctly provide you with the Services, and you undertake to verify the information you have handed us from time to time to make sure that it is accurate.

As explained in section 3.6 above, you are entitled to ask us, now or at any moment, not to send you any kind of emails or commercial communications. To that extent, you can either change the communication preferences in your account settings page or contact us as described in section 3.6 above. Note that this will not prevent the sending of emails or other communications related to the Services, as those communications are necessary to perform the relationship we have with you.

4. How is the data we collect on your behalf being processed?

4.1. In order to provide you with the Services, we may need to process on your behalf third parties’ personal data. This is the case, for instance, when a person files out a Happy Rabbit form (the forms we made available to you in the Services), in which case the data is collected, stored, and processed on your behalf.

4.2. We will only process any personal data we may have access to as a result of the provision of the Services in accordance with the instructions included in the Service Terms and Conditions and any other that you may provide us from time to time in writing.

4.3. We will ensure that all employees authorized to process personal data have committed to confidentiality or are under an appropriate statutory obligation of confidentiality.

4.4. To provide you with the Services, we may need to use some service providers we already rely on, as well as hire new ones in the future. Those companies will only process the data to the extent necessary to render the Services, and we will enter into written agreements with them to make sure that said companies comply with the obligations included in this section 4 and implement all necessary security measures to ensure adequate protection of the data.

We will also continue to engage other service providers for carrying out the Services, as those subprocessors are listed here.

In the event that we want to change any of those service providers by another, or that we need to hire new companies, you will have the right to reasonably oppose to such changes or new appointments in the non-extendable term of 15 calendar days. ‘Reasonably oppose’ shall be interpreted as any challenge based on the failure to meet the legal requirements set forth by the European data protection laws by the new entity to be hired. In any event, we reserve the right to terminate the relationship with you should we cannot hire a subprocessor which is essential or needed for providing the service.

4.5. Upon termination of the Service Terms and Conditions, we shall delete personal data, unless otherwise required by law.

5. How to contact us

5.1. Send a request via our Help Center. Click the Contact Support link at the bottom of any article.

6. Changes to the privacy policy

6.1. We may amend this Privacy Policy from time to time. You may be required to accept the amended Privacy Policy upon logging in to your Happy Rabbit Account in order to keep using the Service. Alternatively, we may post any non-material changes to this Privacy Policy on the Site with a notice advising of the changes in advance of the effective date of the changes. We may also notify you of material changes to this Privacy Policy, before the effective date of the changes, by sending an email or otherwise. If you do not agree to any non-substantial change to this Privacy Policy, you may terminate the Service Terms and Conditions.